With the Fall season upon us, I chose camouflage as the topic to launch my calling as a "blogger" and now I’m not sure how long my calling will last when you consider that camouflage has been one the most challenging aspects of my career here at Outdoor Cap. Heck, I even misspelled camouflage for years! Needless to say, I wasn’t a fan. However camouflage or “camo” is a large part of Outdoor Cap’s promotional headwear business and therefore I was encouraged to learn all things camouflage or at least have references handy. With that said, I’d like to showcase…uhmm… I mean ‘share’ some of my hard-earned expertise and genuine new respect for the camouflage patterns.
So, the first thing I’ve learned is that depending on the geographical location, camouflage evokes as many opinions as there are patterns. Specifically, licensed camouflage patterns have a grass-roots almost cult following of die-hard, loyal fans. Just check out some of the comments posted the Mossy Oak and Realtree Outdoors Facebook pages and you’ll get the general idea. Take note of the amount of fans that follow their pages too - pretty impressive.
Which brings me to my second hard-earned lesson; camouflage patterns make great promotional headwear. It’s no longer exclusively reserved for the customer that enjoys hunting in the woods. Camo fashion is everywhere and worn by a variety of people in just as many venues. Just perform a simple Google Image search for famous people wearing camo and see what you get back. Amazingly, you don’t have to be famous to appreciate camo either. We have a joke here in Arkansas that there’s such-a-thing as “going to church camo” and it isn’t too far off reality. I personally know someone who incorporated her favorite pattern into her wedding décor! Granted, she may be the exception, but the fact remains that camouflage is a great option for promotional headwear and reaches far more customers than credit is given.
Now maybe you’ll consider a camo style in your next mix? We’re here to help if you have any questions!
Here is a link to Outdoor Cap’s licensed camouflage patterns http://www.outdoorcap.com/Catalogs/CamoGuide.pdf
And feel free to check out all the promotional camouflage headwear styles here: http://www.outdoorcap.com/PromoProducts
Does anyone have a camouflage promotional headwear success story they’d like to share? I’d love to hear it!
